Winterborne Bicycles

Graphics, 2004 - 2008

Winterborne Bicycles is a custom bicycle frame company run by Jason Filer. The name Winterborne refers to the snowboarding roots of the founder and the logo expresses the mountain typology along with a sense of fluid motion. The font suggests speed, action and progressive thinking while paint and graphics tie the bicycles to a long history of construction technique and racing prestige. The latest addition to the company is the Winterborne Bicycle Institute - a comprehensive educational program for bicycle mechanics.